Google uses the original meta descriptions for 30% of the listed web pages

A new study finds that Google uses the meta descriptions of web pages about 30% of the time for pages on the first page of search results.

For the other 70%, Google rewrites the description based on the content of the listed web page. The higher the search volume of a keyword, the less likely Google is to rewrite the meta description.

According to the study, you should keep meta descriptions between 150 and 160 characters for regular pages.
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Quelle: SEOprofiler | Blog
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