28.10.2020

MarketingLand

MarketingLand
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Marketing Land is a daily publication that covers all aspects of the digital marketing industry alongside sister publications, MarTech today and Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.
MarketingLand

Online holiday sales could reach $200 billion according to Adobe

Smartphones will drive the majority of online retail traffic and 42% of sales. Please visit Marketing Land for the full article. Lesen Sie weiter auf: Online...
MarketingLand

New approaches to affiliate marketing

Real-time data and personalization increase conversions. Please visit Marketing Land for the full article. Lesen Sie weiter auf: New approaches to affiliate marketing Quelle: MarketingLand Titelbild/Grafik by MarketingLand.com...
MarketingLand

Holiday 2020 is do or die for many SMBs

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Please visit Marketing Land for the full article. Lesen...
MarketingLand

Google Ads turns 20: The most important trends and changes of the past 5...

In looking back, we can see where the biggest trends in search (and beyond) are heading. Please visit Marketing Land for the full article. Lesen Sie...
MarketingLand

How changes in logistics and the supply chain will impact customer experience

Global upheavals in the supply chain have implications for brands and marketers. Please visit Marketing Land for the full article. Lesen Sie weiter auf: How changes...
MarketingLand

Here’s how email marketers can stay sane amid this holiday season’s uncertainty

Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from...
MarketingLand

7 marketing trends for 2021

For example, successful marketers will be those who invest in agile marketing strategies, Deloitte Insights says. Please visit Marketing Land for the full article. Lesen Sie...
MarketingLand

How marketers can be more efficient with their data and operations

Review your current stack and look for data partnerships with publishers. Please visit Marketing Land for the full article. Lesen Sie weiter auf: How marketers can...
MarketingLand

Video advertising: tips on strategy

Focus on CTV and pre-roll advertising while implementing multiple methods of measurement. Please visit Marketing Land for the full article. Lesen Sie weiter auf: Video advertising:...
MarketingLand

Meet Google Analytics 4: Google’s vision for the future of analytics

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. Please visit Marketing Land for the full article. Lesen Sie...

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