27.01.2021

MarketingLand

MarketingLand
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Marketing Land is a daily publication that covers all aspects of the digital marketing industry alongside sister publications, MarTech today and Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.
MarketingLand

When martech isn’t martech

If a tool is used by marketers, does that make it part of the martecfh stack? Where do we draw the line? Please visit Marketing...
MarketingLand

What is marketing ops?

We know it when we see it, but can we define it? Please visit Marketing Land for the full article. Lesen Sie weiter auf: What...
MarketingLand

What is broken that a CDP will fix?

What functionality would a CDP replace in your marketing stack? Please visit Marketing Land for the full article. Lesen Sie weiter auf: What is broken...
MarketingLand

Your exclusive MarTech preview is here

Join us online for free at MarTech, March 16-17, to explore essential marketing operations challenges and opportunities. Please visit Marketing Land for the full article. ...
MarketingLand

How Rakuten Viki is promoting K-drama to a global audience

A martech stack featuring Movable Ink and Braze is critical to user engagement. Please visit Marketing Land for the full article. Lesen Sie weiter auf:...
MarketingLand

ON24 files for an IPO

After a period of losses, ON24 catches the virtual event wave. Please visit Marketing Land for the full article. Lesen Sie weiter auf: ON24 files...
MarketingLand

Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier

How to avoid over-specialization and the bottle-necks it creates. Please visit Marketing Land for the full article. Lesen Sie weiter auf: Why Cross-Functional Agile Teams...
MarketingLand

Virtual events platform Hopin acquires Streamyard

Expect consolidation in the virtual event space in 2021. Please visit Marketing Land for the full article. Lesen Sie weiter auf: Virtual events platform Hopin...
MarketingLand

What B2B marketers can look forward to in 2021

B2B marketers will become growth drivers, and will own the all-important digital journey. Please visit Marketing Land for the full article. Lesen Sie weiter auf:...
MarketingLand

Are best practices useful or lazy?

Adopting best practices seems like a no-brainer. But here are some things to consider along the way. Please visit Marketing Land for the full article. ...