MarketingLand

MarketingLand
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Marketing Land is a daily publication that covers all aspects of the digital marketing industry alongside sister publications, MarTech today and Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by digital marketers to reach consumers online.
MarketingLand

Pinterest taps market research firm IRI to measure offline sales lift

The deal has taken two years to implement but should be significant for CPG advertisers on the platform. Please visit Marketing Land for the...
MarketingLand

Why focusing on martech is too myopic

While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer experience. Please visit Marketing Land for the...
MarketingLand

Here’s how we prepare for a new decade of marketing innovation

We should not be afraid to take a bolder approach with personalization if we’re proactive in creating high standards with our customer’s data privacy....
MarketingLand

Why the retailers closing stores probably won’t see a major e-commerce uptick

There’s an underappreciated relationship between online and offline retail. Please visit Marketing Land for the full article. Lesen Sie weiter auf: Why the retailers closing...
MarketingLand

Brightcove launches all-in-one video campaign app

Brightcove Campaign integrates with a number of marketing automation platforms. Please visit Marketing Land for the full article. Lesen Sie weiter auf: Brightcove launches all-in-one...
MarketingLand

Soapbox: Here’s why B2B should get better at episodic storytelling

It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Please visit...
MarketingLand

Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces...

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full...
MarketingLand

Are your acquisition efforts the root of your retention issue?

Here are three ways brands can identify and market to the right customers while also reducing churn. Please visit Marketing Land for the full article. Lesen...
MarketingLand

Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new...

It estimates there are now 157 million of these devices in American homes. Please visit Marketing Land for the full article. Lesen Sie weiter auf:...
MarketingLand

Soapbox: Does gamification have a place in your organization?

Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified culture. Please visit Marketing Land for the full article. Lesen...

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